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How to Build a Coherent Online Identity When You Have Too Many Interests
How to figure out who you, what to build and most importantly how.
May 24
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Benjamin Antoine
33
3
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The Substack Shift I Saw Coming (and why you need to build differently now)
Nov 8, 2025
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Benjamin Antoine
2,398
436
507
Stop posting random thoughts
Aug 20, 2025
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Benjamin Antoine
1,018
251
113
The Golden era of Substack is over. Now what?
May 9, 2025
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Benjamin Antoine
785
242
100
Forget about "adding value": 6 lessons from 6 months of Substacking
Dec 28, 2024
•
Benjamin Antoine
792
199
147
Stop posting random thoughts
A Framework for Strategic Short-Form Writing.
Aug 20, 2025
•
Benjamin Antoine
1,018
251
113
Substack is Splitting into Two Worlds
“I analysed 5369 Bestsellers.
Jul 15
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Benjamin Antoine
258
95
56
When your "Good Writing" doesn’t create conversation
I want to open this with a question.
Jul 3
•
Benjamin Antoine
52
10
5
How to make progress when you don’t know what you’re building yet
The curse (or blessing) of multiple interests
Jun 19
•
Benjamin Antoine
20
3
The Question every Digital Writer eventually has to answer
It will come up again and again
Jun 8
•
Benjamin Antoine
44
13
1
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Why most Substack advice was never meant for someone like you
If you’re reading this I’m guessing you are not 20 years old.
Jun 1
•
Benjamin Antoine
35
11
3
Stop Trying to "Grow" Like a Full-time Creator
How do you grow consistently with a full time 9-5? How do you write, post, build products, maintain relationships and stay psychologically sustainable…
May 18
•
Benjamin Antoine
56
11
7
Why I Rebranded My Newsletter (and why you might want to as well)
Rebranding a newsletter is rarely just about aesthetics. It signals a deeper shift in identity, direction and the kind of life you are trying to build.
May 11
•
Benjamin Antoine
53
23
4
The Dynamic that Built $100 Billion Economy Now Works Against You
Most people are doing the right things — in the wrong phase. The strategies that built the creator economy during COVID now work against you. If your…
May 4
•
Benjamin Antoine
36
15
3
If you’re not Quitting, not Pivoting, and Consistency isn’t the Problem — What do you actually do?
What I found caught me off guard.
Apr 20
•
Benjamin Antoine
30
1
You Chose a Niche. So Why Do You Still Sound Like Everyone Else?
We’ve all heard the niche argument.
Apr 17
•
Benjamin Antoine
56
21
14
What Consistent Writers Do Differently (and what most people miss)
The advice on consistency is wrong.
Apr 6
•
Benjamin Antoine
85
26
11
Async Review
Welcome to the leverage lab.
Apr 5
•
Benjamin Antoine
1
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Turn your ideas into intellectual assets
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