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The Question every Digital Writer eventually has to answer
It will come up again and again
Jun 8
•
Benjamin Antoine
28
8
Why most Substack advice was never meant for someone like you
If you’re reading this I’m guessing you are not 20 years old.
Jun 1
•
Benjamin Antoine
32
11
3
May 2026
How to Build a Coherent Online Identity When You Have Too Many Interests
How to figure out who you, what to build and most importantly how.
May 24
•
Benjamin Antoine
29
3
Stop Trying to "Grow" Like a Full-time Creator
How do you grow consistently with a full time 9-5? How do you write, post, build products, maintain relationships and stay psychologically sustainable…
May 18
•
Benjamin Antoine
55
11
7
Why I Rebranded My Newsletter (and why you might want to as well)
Rebranding a newsletter is rarely just about aesthetics. It signals a deeper shift in identity, direction and the kind of life you are trying to build.
May 11
•
Benjamin Antoine
51
22
4
The Dynamic that Built $100 Billion Economy Now Works Against You
Most people are doing the right things — in the wrong phase. The strategies that built the creator economy during COVID now work against you. If your…
May 4
•
Benjamin Antoine
35
14
3
April 2026
If you’re not Quitting, not Pivoting, and Consistency isn’t the Problem — What do you actually do?
What I found caught me off guard.
Apr 20
•
Benjamin Antoine
30
1
You Chose a Niche. So Why Do You Still Sound Like Everyone Else?
We’ve all heard the niche argument.
Apr 17
•
Benjamin Antoine
56
22
14
What Consistent Writers Do Differently (and what most people miss)
The advice on consistency is wrong.
Apr 6
•
Benjamin Antoine
85
26
11
Async Review
Welcome to the leverage lab.
Apr 5
•
Benjamin Antoine
1
March 2026
Why Most People Never Build Anything Through Writing
The only work that builds on itself
Mar 30
•
Benjamin Antoine
83
18
7
Why Most Platforms Fail Part-Time Builders
Last week we talked about what I call the 20% shift.
Mar 23
•
Benjamin Antoine
43
16
5
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