The Work That Holds

The Work That Holds

How to Build a Coherent Online Identity When You Have Too Many Interests

How to figure out who you, what to build and most importantly how.

Benjamin Antoine's avatar
Benjamin Antoine
May 24, 2026
∙ Paid

If you’re reading this you are a human being, not a content machine.

This means you have multiple interest which may change over time. You also want to express yourself and be creative. Not just repeat the same message in every piece.

So you write about productivity one week. Burnout the next. A book you read that changed your life, then share a personal experience, then a reaction to something happening online, then maybe a practical post about mid-life, careers, creativity or A.I.

This is a problem…and also an unfair advantage at the same time.

In this piece I want to show you a framework for how to integrate this contradiction into your work without having to self censor, self edit or create an online persona that leaves you feeling drained.

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