11 Comments
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Politics & Perspective's avatar

I found this encouraging. After my first year on Substack, I came to the conclusion that everything I was writing about was insignificant, that people scrolled past my posts without a second thought. But, after reading this, I think I may have approached building my Substack the wrong way. Thank you for the advice.

Benjamin Antoine's avatar

I’m glad it was of help.

The Maat Movement's avatar

Thats why I never read “most substack advice” - as it is not meant for me.

Fiona McDonnell's avatar

funny that you mentioned having too many interests. I’m interested in what I write about, but I wouldn’t call it one of my ‘interests’. What about portfolio careers too, having different facets and these may be totally different from interests and that’s good, it’s healthy. If I write about human judgment because I think it’s overlooked in leadership and much needed, how does Substack treat me if I also want to read about feng shui or tennis or keeping my all of marbles over 50? Genuinely fascinated. I read yours because you share the ironies that I see. 😊

Benjamin Antoine's avatar

Yeah obviously you can always find counter examples to everything but I’ve found that the framing is the most important thing. The framing does need to be fairly consistent but within that you can write about many different things

Get a load of this's avatar

2nd week 5000 views and more flags than likes . Hard but doing anonymous so brought no one from any other platform ground zero .

Nicole's avatar

I agree with what you're saying. I have been wondering many of the same things.

You're encouraging me to stay with Substack.

And, yes, I am someone writing on a part-time basis because my responsibilities cannot afford me another way, at the moment.

Benjamin Antoine's avatar

Many of us are in that boat. It’s an interesting challenge that I like to think and write about

Carl Schell's avatar

Clarity first, always.

I agree with so much here, yet my mission isn’t to reach the Substack kill screen. My subscriber growth is slower than others who have been here for about the same time as me, and that’s okay.

I enjoy writing. That’s the mission. At least for now. This piece still filled that bucket.

Benjamin Antoine's avatar

Great stuff then keep it up

Lawrence Omoregie Jr's avatar

This is a good and really insightful read Ben.

I just subbed you.

I wrote something a tiny bit similar may be not similar at all that I'd love you to check out.

https://lawrenceomoregiejr.substack.com/p/everyone-is-busy-building-something?r=3g3d4k&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Have a good read and a lovely day and kindly connect back if it resonates