The Work That Holds

The Work That Holds

How to never run out of ideas

Building a coherent world view

Benjamin Antoine's avatar
Benjamin Antoine
Apr 26, 2025
∙ Paid

Everyone says creativity is about freedom.

No gate keepers. No rule makers. No rigid routines.

But in my experience, it’s the opposite. The more freedom you give yourself the less you actually create.

Every Saturday, I would sit down with one plan - to write.

Just me, my ideas, and my coffee. I was excited. Full of energy and bubbling with ideas.

I would open my MacBook, pull up a blank pages document and …10 minutes later I’d still be sitting there…I still remember it as if it were yesterday.

I write a sentence. It feels off. I delete it. Start over. The panic rises. Nothing comes. My mind clouds. I can’t do this.

That used to be me. It was so frustrating.

I was someone who wanted to write, create and grow, but somehow I just couldn't execute. I wasn't able to realise this vision I had made for myself.

I struggled to focus, I would flit from one thing to the next, never going deep enough to see meaningful results.

And worst of all, I didn’t know why. I tried discipline, I tried brute force, I tried timers and schedulers but nothing helped.

My problem wasn’t laziness. It wasn’t a lack of motivation or even fear.

It was a lack of structure.

I had interests, but could never turn them into something deeper.

Idea generation was a nightmare. Mainly because I had no system for shaping them.

This isn’t something people talk about much but it’s something I have struggled with my whole life. I’ve always struggled to sustain excitement to keep that initial buzz going but I’ve since learned there is actually a process to achieve this.

We’re told to “follow our curiosity,” but that advice only works if your curiosity has somewhere to land.

I needed a way to connect the dots. A way to build a worldview out of loose unconnected ideas.

The desire to create, paired with the inability to do so, is a uniquely painful experience.

It’s like being full of potential energy with no release valve. It’s a personalised nightmare I wouldn’t wish on anyone.

That’s why I want to introduce you to something that changed everything for me.

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